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Programming Bible

24 — Marketing (standalone book)

Intent

Section titled “Intent”

Pointer chapter only. Open the book from the pack Main hub (programming bible/index.html → Marketing card), not from the GDD. The marketing book lives inside the single docs pack at tfa_marketing_html/ so one zip ships every book; you can still zip that subfolder alone to share marketing without the GDD.

Do not copy marketing chapters into docs/ or tfa_gdd_html/. Cite the book; edit the HTML book in place.

Authority

Section titled “Authority”
Layer Owns Where
Marketing book (master) CF strategy, points narrative, mystery warmup, SSO/store plan, viral playbook Pack tfa_marketing_html\ — open index.html
Website Spec WP IA / plugins / page contract Pack tfa_website_html\ — 23-website.md
GDD In-game CF cosmetics / founding-club looks Pack tfa_gdd_html — cite chapter ids only
FS-ID EOS PUID / game identity Functional Spec

Agent: E:\Cursor_Terra\Agents\marketing.md

How to share

Section titled “How to share”
  • Full docs pack: zip E:\Cursor_Terra\programming bible\ (see PACK.md).
  • Marketing only: zip pack tfa_marketing_html\ (index.html, js/, css/, figures/, case/, site-case/, mockups/, plates/, README.txt, robots.txt).

Sync from DeepSeek harness

Section titled “Sync from DeepSeek harness”

When harness marketing is ahead, refresh the pack copy (and optional Cursor_Terra sibling):

Terminal window
robocopy "E:\Harness Workspaces\DS Terra Marketing docs" "E:\Cursor_Terra\programming bible\tfa_marketing_html" /MIR /XD graphify-out .git __pycache__
# optional mirror outside pack:
robocopy "E:\Cursor_Terra\programming bible\tfa_marketing_html" "E:\Cursor_Terra\tfa_marketing_html" /MIR /XD graphify-out .git __pycache__

Last pull into Cursor_Terra: 2026-10-26 (harness content.js 2026-10-17 evening + viral_playbook.html). Pack-local copy refreshed 2026-11-02.

Marketing chapter map (open the book)

Section titled “Marketing chapter map (open the book)”
# Chapter Notes
— Start here How to read
1 Strategy & phases Pre-CF / CF
2 Pre-CF warmup · Mystery layer + companion mystery pages
3–4 Access · Identity (EOS) Media-only proof · FS-ID cite
5 Fluid tiers & Full Game Points / seats · checkout calc
6–8 Referrals · Social · Funnel Roster / Kick / messaging
9–14 Website surfaces · Account · SSO · plugins · data · payments Cite Website Spec for WP matrix
15–16 Build order · Open locks Gaps before money/seats
17–18 Infographics · Viral playbook $0 + automated

Companion pages (inside the same folder): mystery hub, puzzle sheet, delivery runbook, clue plates, live Case, mockups — see README.txt.

Boundary locks (do not break)

Section titled “Boundary locks (do not break)”
  • WordPress = shell. Entitlements / points credit / SSO = API (marketing + Website Spec).
  • Consumer pays all fees / FX / tax. Studio does not absorb.
  • Marketing-plan calculator is plan-only — not a live website widget.
  • In-game CF looks: GDD #founding-clubs-cf-cosmetics — not redefined here.
  • Cinematic Benchmark = entitled UE showcase client (Motion Matching + score submit) — programming bible 28-cinematic-benchmark.md. Marketing Benchmark page / hover stay in this book + Website Spec; do not rename them into the GDD.

Anchors

Section titled “Anchors”